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Case study · Bangkok

Netflix at Sala Rim Naam and on the Chao Phraya, Bangkok

Netflix chose our event agency Bangkok for two days in May 2024: dinner at Sala Rim Naam with Thai dancers, then a Saffron river cruise with DJ and photo booth.

CLIENTNetflix
DATEMay 2024 (two days)
GUESTS300 guests
LOCATIONBangkok
Project overview

Netflix at a Glance

ClientNetflix, Global Streaming and Entertainment
Event typeBrand experience and entertainment production
DateMay 2024 (two days)
VenueSala Rim Naam, Mandarin Oriental, and the Saffron river cruise, Bangkok
Guests300 invited media, talent and industry guests
ScopeEntertainment production, event production, staging, AV and show direction under NDA
The brief

The Challenge for Netflix

When the world's biggest entertainment brand throws an event, the entertainment has to be the best thing in the room. Netflix needed a local event agency in Bangkok that could deliver production and talent at the standard their own content sets. Cinematic, immersive, buzz generating, and all on an NDA tight, fast moving brief.

The guest list made it harder still: media and industry people who attend premieres for a living. They have seen everything, and they can spot a lazy production in the first thirty seconds.

Thai classical dancers in gold costumes and puppeteers with traditional puppets around a red Netflix N at the Netflix event in Bangkok
Event photos

Photos from the Netflix Event

Netflix guests with traditional Thai dancers at Sala Rim Naam, Bangkok
Thai dancers in traditional costume at the Netflix event in Bangkok
Masked Thai performer greeting Netflix guests on the riverside terrace
Netflix guests with props at the event photo booth in Bangkok
Netflix branded photo booth prints on the Saffron river cruise
Netflix guests at dinner aboard the Saffron cruise on the Chao Phraya River
Our scope

What We Delivered for Netflix

  • A private dinner at Sala Rim Naam, the Mandarin Oriental's riverside Thai restaurant, with traditional Thai dancers and a live band
  • A second evening aboard the Saffron river cruise: event production DJ, full audio system, lighting design, photo booth and hostess team
  • Guest experience design with photo moments built into the journey
  • Full crew, show direction and run of show event management under strict confidentiality
The venue

Venue Facts

  • Sala Rim Naam, the Mandarin Oriental's riverside Thai restaurant, set for a private dinner show
  • The Saffron river cruise, chartered for an evening of music and lights on the Chao Phraya
  • Four camera documentation team producing daily content under NDA handling rules
  • Shawn directed the show; Dylan R. led the experience design
Run of show

Run of Show: Two Evenings

TimeWhat happened
17:30 (Day one)Guest arrivals at Sala Rim Naam's river terrace
18:30Welcome, traditional Thai dancers open the evening
19:30Dinner service with live band
21:30Final performance and open floor
22:30Close
17:00 (Day two)Boarding the Saffron cruise, welcome drinks as the boat casts off
18:00DJ set begins, photo booth live on deck
19:30Dinner service as the city lights pass
21:30Dancing all the way back to the pier
22:30Dock and close
Compliance

Permits and Compliance

Beyond the venue's standard approvals, this project ran under strict confidentiality: crew NDAs, no personal phones on the floor, controlled photography, and secure handling of all recorded content.

Lessons learned

What We Would Do Differently

"Weather checks every hour on the water, not every three," says Shawn. "Rain on the river gave us minutes to move the DJ and photo booth below deck. The guests never noticed, but I did."

Results

The Results for Netflix

A 25 strong crew across two days and two very different venues: a riverside dinner with Thai dancers and live band at Sala Rim Naam, then a full production takeover of the Saffron cruise with DJ, audio, lighting, photo booth and hostess team. When rain swept the river mid-cruise, our crew moved the DJ and photo booth swiftly to the deck below and the party never paused.

Jade, a producer on the Netflix team, called it "the best vendor experience we have had in Asia."

Two evenings that generated exactly what Netflix wanted: press, social buzz and a guest list that stayed until the lights came up. Details remain under NDA, which in this industry is its own kind of testimonial.

Services used

How We Delivered It for Netflix

Netflix's two evenings used our event agency Bangkok team for show direction and guest flow, our entertainment team for the Thai dancers, the live band and the DJ, event production for staging, photo moments and the cruise takeover, and our AV crew for audio and lighting on land and on the water. For sound and lighting we used our own fleet of white RCF EVOX 12 column array speakers, wireless DMX control and battery-operated wireless lighting with 8 to 10 hours of battery life, which is also available to hire in Phuket and Bangkok.

Planning tips

Planning an Event at Sala Rim Naam and on the Chao Phraya

Sala Rim Naam is Mandarin Oriental, Bangkok's Thai pavilion on the Thonburi bank of the Chao Phraya, reached by the hotel's own shuttle boat. Built in traditional Thai style, it is best known for classical dance dinner performances, which makes it a natural stage for a cultural evening. For a river cruise, plan boarding times around the pier, a covered deck for rain, and power and sound that are safe on a moving boat.

FAQ

Netflix: FAQ

Can you work under NDA?

Absolutely. Several of our largest clients require strict confidentiality, and our crews are used to working without photos, posts or leaks. Discretion is part of the service.

Do you curate entertainment for brand events?

Yes. From traditional Thai performers to international DJs and cirque style acts, we book, brief and stage manage entertainment that fits the brand, not just the budget.

How do you make an event feel cinematic?

Theatrical lighting design, programmed show moments and disciplined pacing. A cinematic event is really a film script performed live, and our show directors run it that way.

What is your experience with global streaming and media brands?

Netflix is part of a client roster that includes Chanel, Dior, Cisco, Shell and Visa. Global brands choose our event agency Bangkok team because the production standard matches their own.

Can you produce events on a Chao Phraya river cruise?

Yes. For Netflix we took over the Saffron cruise with a DJ, full audio, lighting, a photo booth and hostesses, with a covered lower deck ready for rain. River events need boarding plans, safe power and sound that suits a moving boat.

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