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Case study · Bangkok

Cisco Conference Production in Bangkok

Cisco trusted our event production Bangkok team with flagship AV: dual 12,000 lumen Panasonic projectors, 200 inch screens and a truss mounted branded backdrop.

CLIENTCisco
DATEAugust 2025
GUESTS180 guests
LOCATIONBangkok
Project overview

Cisco at a Glance

ClientCisco, Global Technology
Event typeCorporate conference
DateAugust 2025
VenueThe Athenee Hotel, a Luxury Collection Hotel, Bangkok
Guests180 executives, partners and customers from across ASEAN
ScopeEvent production, AV supply and operation, staging and branded environment
The brief

The Challenge for Cisco

A global tech leader with exacting production standards needed full AV and staging for a flagship conference. Dual large format projection had to hold up in a grand ballroom environment, with a branded backdrop anchoring every camera angle.

When the client is a technology company, the audience includes people who install AV for a living. Brightness, throw distance, rigging and sightlines all had to be specced correctly on paper before anything was rigged in the room.

Cisco 'Connected Digital Experience' stage with truss, LED screens and round tables set in the ballroom before the Bangkok conference
Event photos

Photos from the Cisco Event

Speaker presenting on the red-carpeted stage in front of the Cisco 'Connected Digital Experience' backdrop while delegates watch from round tables
Presenter on stage beside two projector screens with delegates seated at round tables at the Cisco conference in Bangkok
Full ballroom of delegates watching a presenter on the Cisco conference stage under chandeliers in Bangkok
Hotel staff laying out classroom-style tables with water bottles and notepads in a Cisco breakout room in Bangkok
Speaker presenting to delegates seated at classroom tables in a Cisco breakout room in Bangkok
Registration desk with name badges laid out and two staff at the Cisco conference in Bangkok
Cisco sign in a gold frame on an easel with a blue and white flower arrangement at the conference registration in Bangkok
Round dinner table set with glasses and a reserved card in the ballroom for the Cisco conference dinner in Bangkok
Top sales award presented on stage beside a Daily Survey screen at the Cisco conference in Bangkok
Our scope

What We Delivered for Cisco

  • Full event production with all AV supplied and operated in house
  • 2 x 12,000 lumen Panasonic projectors with 200 inch screens flanking the stage
  • A truss mounted large format branded backdrop engineered for the ballroom's rigging points
  • Complete show operation: video, audio, lighting and speaker comfort systems
The venue

Venue Facts

  • Grand ballroom at The Athenee Hotel, a Luxury Collection Hotel, Bangkok
  • Two 200 inch screens flanking a 12 metre truss mounted branded backdrop
  • Rigging engineered around the ballroom's certified suspension points, with full load documentation
  • Technical director Sayan designed the projection geometry; Dylan R. designed the stage look
Run of show

Run of Show: Conference Day

TimeWhat happened
06:30Crew call, line check and rehearsal
08:00Doors and arrival content on both screens
09:00Opening keynote, full show state
10:30Breakout rotations, ballroom resets between sessions
12:30Lunch, screens run brand content
14:00Partner presentations with dual screen data feeds
16:30Executive panel and closing keynote
17:30Close, same day strike begins
Compliance

Permits and Compliance

All rigging was engineered, documented and certified against the hotel's suspension point ratings. When one point failed the hotel's own inspection during load in, our revised suspension plan was submitted and re-certified overnight.

Lessons learned

What We Would Do Differently

"We now survey rigging points with the hotel's engineer before we design, not after," says Sayan. "We solved it overnight and the show never knew, but designing around a certified point map from day one is simply smarter."

Results

The Results for Cisco

A 12 person AV crew ran two days of flawless show operation for 180 guests from nine ASEAN countries: 2 x 12,000 lumen projectors, two 200 inch screens, and a 12 metre truss mounted backdrop. When one of the ballroom's rigging points failed the hotel's own inspection during load in, our engineers re-engineered the suspension plan overnight and were re-certified before breakfast.

Scott, Cisco's events manager, told us: "Your crew thinks like engineers and delivers like partners. We will be back."

Crystal clear visuals from every seat in the house and a stage that photographed beautifully for Cisco's global comms channels. When a Fortune 100 tech company trusts your AV on their brand, it says everything about the calibre of event production Bangkok clients can expect from our event agency Bangkok crew.

Services used

How We Delivered It for Cisco

Cisco's conference ran on our event production and AV rental teams working as one: projection design and supply, the truss mounted backdrop, show operation and speaker support. Our event agency Bangkok team managed the schedule with the hotel, and for rooms where projection is not the answer, we also supply LED screen rental in Bangkok.

Planning tips

Planning Conference AV in a Bangkok Hotel Ballroom

Like most five star Bangkok ballrooms, The Athenee's has certified suspension points, an in house AV partner and strict rules on load in times. Ask the hotel for the rigging point map and ceiling heights before you design, check whether outside AV suppliers pay a power or service charge, and allow at least one overnight for rigging and focus before a morning keynote. With side screens, place them so the furthest seat is within about six screen heights, so every slide stays readable.

FAQ

Cisco Conference Production: FAQ

Do you own your AV equipment or rent it in?

We supply and operate our own packages, from 12,000 lumen Panasonic projection to LED walls and concert grade sound, so quality and reliability stay under our control.

Can you rig large backdrops in hotel ballrooms?

Yes. We engineer truss and rigging solutions around each venue's certified points and load limits, with documentation the hotel's engineering team can approve.

What makes conference AV look good on camera?

Brightness headroom, correct colour temperature, clean sightlines and a backdrop designed for the lens, not just the room. We design for both audiences at once.

Can you support a conference at short notice?

Our in house inventory and crew mean we regularly turn around full conference production on tight timelines for our event agency Bangkok clients.

Projection or LED for a hotel ballroom conference?

Projection is cost effective and works well in rooms you can darken; LED is brighter, works in daylight and suits wide stages. We specify whichever gives every seat a readable screen, and often combine the two.

How long does a ballroom AV set up take?

For dual projection, a branded truss backdrop and full show audio, we rig and focus overnight before a morning keynote, then line check at dawn. For Cisco, crew call was 06:30 with doors at 08:00.

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