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Case study · Bangkok

AstraZeneca Medical Conference in Bangkok

AstraZeneca's medical conference at Bangkok Marriott Marquis ran to the minute: compliance aware event management, staging and AV for 220 physicians.

CLIENTAstraZeneca
DATEApril 2025
GUESTS220 guests
LOCATIONBangkok
Project overview

AstraZeneca at a Glance

ClientAstraZeneca, Pharmaceuticals
Event typeMedical and scientific conference
DateApril 2025
VenueBangkok Marriott Marquis, Pagoda meeting room
Guests220 physicians, specialists and medical affairs leaders from Thailand and neighbouring markets
ScopeEvent management, event production, staging, AV, compliance aware registration and recording
The brief

The Challenge for AstraZeneca

Pharma conferences live under a microscope. Compliance, accuracy, timing. AstraZeneca needed a prestigious, regulation conscious conference environment where scientific content took centre stage and the production disappeared into the background, flawlessly.

Medical meetings also carry a specific tension: presentations are dense with data, speakers are often senior physicians with limited patience for technical friction, and every session time is tied to compliance documentation. The event management has to be invisible and exact at the same time.

AstraZeneca team standing in front of a video conference screen in the Pagoda meeting room at Bangkok Marriott Marquis
Event photos

Photos from the AstraZeneca Event

Speaker presenting to AstraZeneca delegates seated at round tables in the breakout room at the medical conference in Bangkok
AstraZeneca delegates working on laptops at a round table during the medical conference in Bangkok
Our scope

What We Delivered for AstraZeneca

  • Complete event management and event production: stage, AV, lighting and speaker support systems built for data heavy medical presentations
  • Compliance aware registration and documentation flows
  • Breakout room management and live session recording
  • On site show calling with minute precision agenda discipline from our event planner Bangkok team
The venue

Venue Facts

  • Bangkok Marriott Marquis, Pagoda meeting room plus breakout room
  • Compliance controlled registration area designed with the client's medical affairs team
  • Session recording suite backstage, with clean feeds of every presentation
  • Technical director Sayan led the AV design for data heavy medical slides
Run of show

Run of Show: Conference Day

TimeWhat happened
07:00Crew call, speaker rehearsal slots begin
08:00Compliance checked registration opens
09:00Opening plenary and keynote
10:30Parallel medical sessions begin
12:30Hosted lunch, poster viewing
14:00Afternoon plenary with live Q and A
16:00Final sessions and closing remarks
17:00Recording handover begins, same day edit of key sessions
Compliance

Permits and Compliance

Pharma events run on documentation. Registration flows, signage and all materials were reviewed against the client's compliance requirements, and recording consent was built into the registration process from the start.

Lessons learned

What We Would Do Differently

"We would print fifty spare document sets as standard," says Sayan. "The overnight compliance reprint taught us that in pharma, the artwork is never final until the doors open."

Results

The Results for AstraZeneca

A 16 strong crew delivered 18 sessions across two days for 220 physicians from eight markets, with every presentation recorded in full. The night before doors, a compliance revision meant reprinting 240 delegate documents; our print team turned it around by 7am, and registration opened on time.

AstraZeneca's medical affairs lead wrote afterwards: "Precision is everything in our world. Your team operates the same way."

A conference that ran to the minute across every session. The standard global pharma expects, delivered by a local event planner in Bangkok with international grade discipline. The client's meetings team flagged us for their regional preferred supplier list.

Services used

How We Delivered It for AstraZeneca

This conference used four of our services under one plan. Our event management Bangkok team built the registration and documentation flow with the client's medical affairs team; event production handled the stage, lighting and speaker support; our AV engineers specified the projection, confidence monitors and recording; and our video recording crew delivered clean feeds and a same day edit of key sessions. For delegates flying in, our DMC Bangkok team can add hotel blocks and transfers.

Planning tips

Planning a Medical Conference at Bangkok Marriott Marquis

Bangkok Marriott Marquis sits on Sukhumvit Soi 22 in Bangkok's Sukhumvit business and shopping district. For medical meetings the location is the selling point: delegates stay close to the venue and central Bangkok, and a meeting room such as the Pagoda room with a separate breakout room suits a plenary plus parallel sessions. Plan a quiet room for compliance checks, a speaker ready room close to the plenary and secure storage for printed materials. Central Bangkok traffic is heavy at rush hour, so schedule speaker arrivals and delegate transfers around it. Central Bangkok traffic is heavy at rush hour, so schedule speaker arrivals and delegate transfers around it.

FAQ

AstraZeneca Medical Conference: FAQ

Do you have experience with pharmaceutical compliance requirements?

Yes. We regularly deliver medical conferences for companies like AstraZeneca and Eisai, with registration, documentation and session recording flows built around compliance needs.

Can you record sessions for medical education use?

Yes. Live session recording with clean audio and presentation feeds is a standard part of our AV offering for medical and scientific meetings.

How do you keep dense scientific agendas on time?

Minute precision show calling, speaker countdown systems and disciplined stage management. Physicians notice when a conference respects their time, and so do compliance teams.

What AV do medical presentations require?

High brightness projection or LED that renders data legibly, confidence monitors, flawless slide advancing and crystal clear speech reinforcement. We spec and operate all of it in house.

Do you handle recording consent for medical conferences?

Yes. We build consent into registration, label every recorded session and keep clean feeds on secure drives that are handed only to the client's named contact.

How early should a pharma conference start planning?

Allow six to nine months for 200 or more delegates. Compliance review of materials, speaker contracts and hotel contracting all take time, and printed materials should be final at least a week before doors.

What do you need from us to start planning a medical meeting?

Delegate numbers, dates, an agenda outline and your compliance requirements. With those we shortlist hotels, draft the room plan and recording set up, and send a first proposal within 24 hours.

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