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Case study · Bangkok

Eisai Medical Conference in Bangkok

Eisai's verdict on our DMC Bangkok delivery: like doing an event in Singapore. Hotel contracting, production and AV for 250 physicians.

CLIENTEisai
DATE27 to 28 January 2024
GUESTS250 guests
LOCATIONBangkok
Project overview

Eisai at a Glance

ClientEisai, Pharmaceuticals (Oncology and Neurology)
Event typeTwo day medical conference
Date27 to 28 January 2024
VenueConrad Bangkok
Guests250 physicians and healthcare professionals from across the region
ScopeDMC services, hotel contracting, ballroom configuration, event production and AV
The brief

The Challenge for Eisai

Eisai needed a true DMC in Bangkok for a 250 pax medical conference: hotel sourcing, ballroom contracting and full production, delivered at a standard that would stand comparison with Singapore, the region's traditional benchmark for medical meetings.

Singapore comparisons are the toughest brief in regional pharma events. It means flawless registration, disciplined timing, immaculate AV and service that anticipates rather than reacts. Anything less and the client notices, because they have literally seen the alternative.

Doctor speaking into a microphone at the Eisai Experts in Parkinson's Care summit at Conrad Bangkok
Event photos

Photos from the Eisai Event

Group photo of Eisai summit speakers and doctors in front of the 'Keeping patients ON the treatment journey' screen at Conrad Bangkok
Doctor speaking at the Eisai-branded podium on stage at the Eisai medical conference at Conrad Bangkok
Speaker presenting beside a large screen showing a clinical case slide at the Eisai medical conference at Conrad Bangkok
Main speaker at the Eisai podium during the Experts in Parkinson's Care summit in Bangkok
Panelist speaking into a microphone beside name cards during the panel discussion at the Eisai medical conference in Bangkok
Panelist answering a question during the panel discussion at the Eisai medical conference in Bangkok
Panel speaker gesturing while answering a question at the Eisai medical conference in Bangkok
Female doctor speaking as a panelist at the Eisai medical conference in Bangkok
Delegate asking a question with a microphone from the audience at the Eisai medical conference in Bangkok
Panel speaker smiling as he answers a question at the Eisai medical conference in Bangkok
Registration desk with printed programmes and a staff member at the Eisai medical conference at Conrad Bangkok
Welcome screen at the entrance for the Eisai Experts in Parkinson's Care summit, Conrad Bangkok, 27 to 28 January 2024
Our scope

What We Delivered for Eisai

  • Acted as full DMC Bangkok: hotel selection, negotiation and booking at the Conrad Bangkok
  • Ballroom contracting and configuration for plenary and breakout formats
  • Complete event production, staging, AV and technical operation across both days
  • Delegate coordination and hospitality event management throughout
The venue

Venue Facts

  • Conrad Bangkok, ballroom contracted and configured by our DMC team
  • One plenary and three breakout rooms for 250 physicians from 10 countries
  • Registration and hospitality desk run by our bilingual team across both days
  • Sayan, our technical director, ran plenary AV; Shawn oversaw the delivery as event director
Run of show

Run of Show: Conference Day

TimeWhat happened
07:00Crew call, speaker rehearsals in plenary
08:00Registration and hosted coffee
09:00Opening plenary
10:45Breakout streams across three rooms
12:30Hosted lunch and networking
14:00Afternoon plenary with panel discussion
16:30Closing session and delegate feedback collection
17:00Day two reset and next morning rehearsal
Compliance

Permits and Compliance

Hotel contracting, ballroom configuration approvals and pharma standard documentation flows, with registration and materials handled to the compliance expectations medical meetings require.

Lessons learned

What We Would Do Differently

"We would build a speaker tracking board backstage," says Shawn. "Two days ran to the minute because the team communicated fast. A shared board makes that speed systematic instead of heroic."

Results

The Results for Eisai

The delivery in numbers: an 18 strong crew, two days, 250 physicians from 10 countries, one plenary and three breakout rooms, all run by a single event director. Both days ran to the minute, exactly the discipline medical meetings demand.

The client's verdict says it all: "It felt like doing an event in Singapore, you are true professionals." They were delighted with how we worked, and Eisai has returned to us for subsequent programmes. This is what an experienced event management company in Phuket and Bangkok delivers: regional hub quality, delivered locally.

Services used

How We Delivered It for Eisai

As the DMC Bangkok partner we selected, negotiated and contracted Conrad Bangkok; our event planner Bangkok team configured the plenary and three breakout rooms and ran registration; and event production with our AV engineers handled staging and technical operation across both days, including the live re-order on day one. Delegate coordination and hospitality ran from our bilingual desk across both days.

Planning tips

Planning a Medical Conference at Conrad Bangkok

Conrad Bangkok is part of All Seasons Place on Wireless Road, in the embassy district, a short walk from BTS Phloen Chit. Its ballroom and meeting rooms suit medical meetings of a few hundred delegates, with international standard service and easy access for overseas speakers. As with any pharma meeting, confirm the hotel's flexibility on room resets, breakout timings and secure storage for printed materials before you sign. Lumphini Park is a short walk away for delegates with free time, and Suvarnabhumi Airport is usually 30 to 45 minutes by car outside rush hour.

FAQ

Eisai Medical Conference: FAQ

Can Bangkok really match Singapore for medical meetings?

Our clients say so. Eisai's team told us it felt like doing an event in Singapore, and they came back for more. The difference is having a DMC Bangkok partner who runs hotel contracting and production to the same discipline.

Do you contract hotels on behalf of pharma clients?

Yes. We source, negotiate and contract the hotel and ballroom, manage room blocks and billing, and configure the space for plenary and breakout formats.

What medical conference AV do you provide?

High legibility screens for data heavy slides, speech perfect audio, confidence monitors, session recording and technical operation across every day of the meeting.

Do you support repeat annual programmes?

Yes. Several of our medical clients, including Eisai, return programme after programme. Consistency is the product, and our event management teams document everything so year two is even smoother than year one.

Do you work on weekend medical conferences?

Yes. Many medical meetings run at weekends so physicians can attend, as Eisai's did on Saturday 27 and Sunday 28 January 2024. Our crews and hotel partners plan for it.

Can you source the hotel as well as produce the conference?

Yes. We compare suitable hotels, negotiate rates and contracts and then produce the event in the same space, so one team is accountable from the first site visit to the last session.

How do you handle a speaker who runs late?

Our show caller keeps a live running order and a backup sequence for every session. At Eisai, when a keynote speaker was stuck in traffic, the morning panel was moved forward live and the agenda lost no time.

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