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Case study · Bangkok

Ferretti Group Captain Training and Incentive in Bangkok

As DMC Bangkok for Ferretti's Italian event team we ran hotels, branded tuk tuks, dining and vendor liaison for 120 yacht captains.

CLIENTFerretti Group
DATE24 to 28 February 2025
GUESTS120 guests
LOCATIONBangkok
Project overview

Ferretti Group at a Glance

ClientFerretti Group, Luxury Yachting
Event typeTraining and incentive event for yacht captains, with new technology showcase
Date24 to 28 February 2025
VenueAmari Bangkok (formerly Amari Watergate) and venues across the city
Guests120 captains, dealers and executives from across Asia Pacific
ScopeDestination management: hotels, restaurants, transport, print, vendor coordination and agency liaison
The brief

The Challenge for Ferretti Group

Ferretti's own Italian event company was flying in to execute a five day training and incentive programme for the captains who helm their yachts, combining hands on training with Ferretti's latest onboard technology and an incentive experience across Bangkok.

What they needed was a destination management company on the ground in Thailand to be their eyes, ears and hands. An overseas agency landing for five days cannot negotiate with hotels in Thai, chase a missing print order at midnight or reroute thirty captains at short notice. We could, and did.

Hostess at the Ferretti Group welcome desk in front of the 'Innovation meets Heritage' Convergence 2025 backdrop in Bangkok
Event photos

Photos from the Ferretti Group Event

Plenary room set theatre-style with an LED screen and stage lighting for the Ferretti Group Convergence 2025 captain training in Bangkok
Registration desk with a hostess and a Ferretti Group screen showing the 25 February programme in Bangkok
Smiling event hostess with a lanyard at the Ferretti Group Convergence 2025 event in Bangkok
Singer with a live band performing on an outdoor stage at night at the Ferretti Group gala in Bangkok
Line of tuk tuks waiting with guests for the Ferretti Group transfer in Bangkok
Ferretti Group flag on a pole above a tuk tuk during the guest transfer in Bangkok
Black welcome bags printed with Ferretti Group Convergence 2025 for guests in Bangkok
Water bottles on a table lit in the blue colour theme of the Ferretti Group plenary room in Bangkok
Our scope

What We Delivered for Ferretti Group

  • Acted as the DMC Bangkok for the entire project: hotel booking and room blocks at Amari Bangkok (formerly Amari Watergate), plus restaurant reservations and dining experiences across the city
  • All transport coordination, including branded tuk tuks that turned every transfer into a moving advertisement for the brand
  • Print production for training materials, signage and branded collateral
  • Coordination between the various local vendors, with our team acting as the direct liaison to the Italian event company executing the event
  • Conference room setup, AV and on site event management Bangkok support throughout the five days
The venue

Venue Facts

  • Amari Bangkok (formerly Amari Watergate), Pratunam, as base hotel for 120 international guests
  • Training rooms configured for hands on sessions with Ferretti's onboard technology
  • 14 restaurants and venues across Bangkok booked and managed over five days
  • Production manager Pim ran production for this programme and, the same week, for the Shell MotoGP build in Buriram; Shawn was the Italians' direct liaison
Run of show

Run of Show: Typical Programme Day

TimeWhat happened
07:30Logistics desk opens, vehicle rotation begins
08:30Transfers to training venue in branded tuk tuks
09:00Morning technical training on new yacht systems
12:30Hosted lunch at a curated Bangkok restaurant
14:00Afternoon training and certification sessions
17:00Return transfers, rest window
19:00Incentive dinner experience, different venue each night
22:00Logistics desk confirms next day movements with the Italian team
Compliance

Permits and Compliance

Hotel contracting, restaurant group bookings, transport licensing for the branded tuk tuk fleet and group insurance were all arranged and documented by our DMC team, with the Italian agency copied on everything.

Lessons learned

What We Would Do Differently

With a different dinner venue every night for 120 guests, the programme depended on every restaurant delivering. Next time we would contract a held backup venue for every dinner from day one, rather than arranging backups as the week unfolds.

Results

The Results for Ferretti Group

The logistics ledger for the week: 15 of our team on duty, 120 guests from 12 countries, 20 branded tuk tuks on rotation, 14 restaurants and venues booked and managed, and over 400 printed items delivered. Five days, fourteen venues and not a single missed pickup.

The Italian agency's producer wrote to us afterwards: "You made us look good in front of our client. That is the highest compliment one agency can pay another."

Five days where the Italian team never had to solve a local problem themselves, because we had already solved it. Ferretti's regional office praised the programme as "Italian level hospitality, delivered Thai style," and the captains left Bangkok trained, celebrated and loyal. This is exactly what a DMC Thailand partner is for.

Services used

How We Delivered It for Ferretti Group

Ferretti's week was pure DMC Bangkok work: hotel contracting at Amari Bangkok, restaurant bookings, branded tuk tuks, print and vendor management, with our event management Bangkok team as the Italian agency's single local contact. Training rooms, AV and on site support came from our event production crew. Agencies running programmes outside the capital use our DMC Thailand network the same way, from Phuket to Chiang Mai.

FAQ

Ferretti Group Captain Training and Incentive: FAQ

What does a destination management company actually do?

Everything local, so the visiting agency or brand does not have to: hotels, restaurants, transport, print, staffing, vendor contracts and problem solving. For Ferretti we were the entire local infrastructure behind their event team.

Can you brand local transport like tuk tuks?

Yes, and guests love it. Branded tuk tuks turned Ferretti's transfers into a moving advertisement and one of the most photographed elements of the week.

Do you work as a liaison for overseas event agencies?

It is one of our core roles. Italian, American and Singaporean agencies regularly bring us in as their DMC Thailand partner, keeping their client relationship while we deliver locally.

Can you source restaurants and dining experiences for large groups?

Yes. For 120 guests across five days we booked and managed multiple dining experiences across Bangkok, coordinated with each venue on menus, timing and group logistics.

Why use a local DMC when your own agency is on site?

Because local suppliers, permits and problems move fastest in Thai and through existing relationships. The visiting agency keeps the client and the creative; we make sure every booking, vehicle and print job lands on time.

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