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Taco Bell's Taco Talks at The St. Regis Bangkok: high energy event production, live polling and AV for 80 regional leaders, rated 4.9/5.
| Client | Taco Bell (Yum! Brands), Quick Service Restaurants |
|---|---|
| Event type | Internal leadership conference |
| Date | February 2025 |
| Venue | The St. Regis Bangkok |
| Guests | 80 regional leaders and franchise partners from across Asia |
| Scope | Event production, staging, AV, audience engagement technology and show calling |
Eighty people, one room, and a brand personality bigger than most stadiums. Taco Bell wanted its "Taco Talks" conference to feel like the brand: bold, high energy, playful, inside the refined setting of The St. Regis.
The production had to bring the energy without clashing with the venue. A five star ballroom has rules, and a brand like Taco Bell has attitude. Our job was to make those two things work in the same room for a full day.
| Time | What happened |
|---|---|
| 07:30 | Crew call and full rehearsal |
| 08:30 | Doors, coffee and arrival playlist at full energy |
| 09:00 | Opening video and first Taco Talk |
| 10:30 | Interactive session one with live polling |
| 12:00 | Themed lunch, Taco Bell style |
| 13:30 | Talks continue, lighting states shift per session |
| 15:30 | Panel with audience Q and A |
| 16:30 | Closing session and awards |
| 17:00 | Close and group photo on the branded stage |
All staging, rigging and AV installations were documented and approved under The St. Regis house engineering rules, with crew insurance and method statements submitted before load in.
"I would schedule ten minutes more between the polling sessions," says Shawn. "The energy was so high the room wanted to keep playing. Next time we build the overrun in on purpose."
A 14 person crew, six programmed lighting states, live polling across 80 leaders from 11 countries, and an overnight room transformation that respected every house rule The St. Regis has. From the first talk to the group photo, the show caller kept broadcast pace and the room never sat still.
"The most fun we have ever had at a work conference, and the slickest production we have had in Asia," said Yum! Brands' regional director.
A conference that felt like a launch party, in the best way. Post event surveys rated the production quality 4.9 out of 5, and the regional team has since recommended us as their preferred event agency in Bangkok for brand led internal events.
Taco Talks combined three of our core services. Event production designed and built the stage and branded backdrops; our in house AV team supplied the concert style audio, the lighting states and the live polling screens; and our event agency Bangkok team ran the rundown with a show caller and event director. Themed breaks were planned with the hotel's culinary team, so the brand showed up in every part of the day, not only on stage.
The St. Regis Bangkok stands on Ratchadamri Road beside BTS Ratchadamri, overlooking the Royal Bangkok Sports Club. Its Astor Ballroom, on the 14th floor with floor to ceiling windows, seats up to 360 theatre style and takes up to 500 for a reception, so a group of 80 has generous space for a stage, interactive zones and themed breaks in one room. The daylight is beautiful but works against projection, so plan blackout or LED for screen content and agree fixing and sound rules with the hotel early.
That was the entire brief here. Strong staging, lighting that changes with the agenda, interactive polling and a show caller who keeps the pace up. Internal audiences are the toughest crowd, and the most rewarding.
Constantly. The St. Regis, Mandarin Oriental, Four Seasons and similar venues all have strict build, rigging and sound policies. Our crews know how to deliver full production inside them.
Live polling, Q and A platforms, gamified scoring and interactive screen content, all operated by our AV team so presenters never touch the technology.
Not at all. Smaller rooms often benefit most, because every guest is close enough to notice quality. We scale event production to the room, not the other way around.
Yes. We use freestanding backdrops, ballasted truss and printed fabric fixed to our own structures, never to the hotel's walls, and we agree every fixing with the engineering team before load in.
Four days of event management for L'Oréal's Bangkok conference: two ballrooms, six breakout rooms, 300 delegates, zero interruptions. Read the case study →
AstraZeneca's medical conference at a Bangkok hotel ran to the minute: compliance aware event management, staging and AV for 220 physicians. Read the case study →
SHEIN's 13 day pop-up at Terminal 21 Bangkok: six content zones, two photo stages and a runway opening, built in 10 hours and run by a crew of five. Read the case study →
Phuket Event Company is the event agency Bangkok brands call when a meeting needs to feel like a moment. Contact us to talk through your agenda.
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