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Case study · Phuket

Visa Conference Gala Entertainment in Phuket

Visa's Phuket conference gala at JW Marriott: traditional Thai entertainment, staging and AV by our Phuket event planner team.

CLIENTVisa
DATE20 to 21 April 2017
GUESTS250 guests
LOCATIONPhuket
Project overview

Visa at a Glance

ClientVisa, Global Payments
Event typeCorporate conference with gala entertainment
Date20 to 21 April 2017
VenueJW Marriott Phuket Resort and Spa
Guests250 executives and partners from across Asia Pacific
ScopeEntertainment production, staging, AV and conference support
The brief

The Challenge for Visa

Visa brought its regional leadership to Phuket and wanted an evening that honoured the host country. Authentic Thai entertainment, produced to the standard a global financial brand demands, inside a beachfront resort ballroom.

Cultural entertainment is easy to get wrong. Done carelessly it feels like a hotel lobby show. Done properly, with classical choreography, full costume and live accompaniment staged like theatre, it becomes the moment delegates remember years later. Visa expected the second kind.

Thai dancers in southern Thai costumes holding umbrellas and gold ornamental staffs pose together before the show at the Visa conference gala in Phuket
Event photos

Photos from the Visa Event

Two female dancers in gold crowns and a male performer in black and gold costume at the Visa conference gala in Phuket
Four Thai hostesses in blue and purple traditional dress with gold crowns at the Visa conference gala in Phuket
Our scope

What We Delivered for Visa

  • Curated traditional Thai dance performances as the evening's centrepiece: classical choreography, full costume, live accompaniment
  • Complete entertainment event production for the gala evening: staging, theatrical lighting and audio, all run by our AV crew
  • Coordination with the JW Marriott team on ballroom scheduling and banquet flow
  • Daytime conference support across the programme, delivered by our DMC Phuket team
The venue

Venue Facts

  • JW Marriott Phuket Resort and Spa, Mai Khao Beach, beachfront ballroom and lawns
  • Gala stage built for live classical performance with full theatrical lighting
  • Beachside cocktail area with a pre-planned covered alternative, used on the night
  • Pim, our production manager, ran the evening; the performance was staged under Dylan R.'s design direction
Run of show

Run of Show: Gala Evening

TimeWhat happened
17:30Beachside cocktails as the sun sets
18:30Guests move into the ballroom, first lighting state
19:00Welcome and dinner service begins
19:45Classical Thai dance, first suite, full costume and live musicians
20:45Main course and second performance suite
21:30Finale performance, standing ovation
21:45Open floor and photography with the performers
23:00Close
Compliance

Permits and Compliance

Beachside activity permissions, performance licensing and the resort's own event rules were all coordinated in advance, including the weather contingency documentation the hotel requires for any outdoor programme.

Lessons learned

What We Would Do Differently

"We would build the covered cocktail option as the primary design," says Pim. "It was so beautiful when the rain forced us into it that guests assumed it was the plan all along. Maybe it should have been."

Results

The Results for Visa

An 18 strong crew across two days, 250 guests from 15 countries, 12 classical dancers and six live musicians, staged and lit like theatre. When a sudden downpour threatened the beachside cocktail hour, our team relocated the reception under cover in 30 minutes, and guests walked from sunshine to candlelight without ever feeling the scramble behind it.

Barbara, Visa's regional events lead, told us: "You gave our people a night in Thailand they will never forget."

The cultural performance drew a standing ovation and became the most photographed moment of the entire conference. For global brands looking for a Phuket event planner who can deliver authentic local culture at international production standard, this is the benchmark.

Services used

How We Delivered It for Visa

Visa's gala brought together our entertainment team, who booked and directed the classical dancers and musicians, event production for the stage and theatrical lighting, and our AV crew for daytime conference support. As the Phuket event planner and DMC Phuket partner on the job, we worked directly with the resort's banquet team. For more on conferences and incentives on the island, see corporate events in Phuket.

Planning tips

Planning an Event at JW Marriott Phuket Resort and Spa

JW Marriott Phuket Resort and Spa sits on Mai Khao Beach on Phuket's north west coast, about 15 minutes from Phuket International Airport. Mai Khao is the island's longest beach and lies within Sirinat National Park, so the setting is quiet and natural, ideal for conferences that want delegates to stay on site. Outdoor elements need resort approval and a weather plan, especially from May to October, when afternoon storms are common on the west coast.

FAQ

Visa Conference Gala Entertainment: FAQ

Can you arrange authentic Thai cultural entertainment for corporate events?

Yes. Classical Thai dance with full costume and live accompaniment is one of our signature formats, staged and lit to theatrical standard rather than background ambience.

Do you work with resort ballrooms in Phuket?

Constantly. JW Marriott, Amanpuri, and the island's other leading resorts are regular venues for our DMC Phuket team, and we know their ballrooms, rules and teams well.

Can you support the daytime conference as well as the gala?

Yes. For Visa we supported the daytime programme and produced the evening gala, one team across the whole event so nothing fell between suppliers.

How far ahead should gala entertainment be booked in Phuket?

Peak season dates fill early, especially for classical performers of this calibre. As your Phuket event planner we recommend confirming entertainment as soon as the venue is locked.

What is the best season for a conference in Phuket?

November to April is the dry high season, with calm seas and the most reliable outdoor evenings. May to October brings lower demand and lush scenery, with afternoon storms that are easy to plan around with covered options.

Can you combine a conference and a gala in one Phuket programme?

Yes. For Visa we supported the daytime conference and produced the evening gala with one team, so the hand over from sessions to beachside cocktails and the ballroom show was seamless.

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