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Hughes at APAC Rail, BITEC: event production, AV, large format printing, hostess staffing and on site event management across two show days.
| Client | Hughes Network Systems, Satellite and Communications Technology |
|---|---|
| Event type | Trade show and exhibition participation |
| Date | 6 to 7 May 2025 |
| Venue | BITEC, Bangkok (APAC Rail 2025) |
| Guests | Regional trade visitors and enterprise clients |
| Scope | Event production, AV, large format printing, hostess staffing and on site event management |
APAC Rail at BITEC means competing with hundreds of rail technology exhibitors for attention. Hughes needed sharp, professional exhibition support, print and people, to make their presence count at Asia's rail industry meeting point.
Exhibitions are unforgiving in a specific way: your booth is compared side by side with competitors ten metres away, all day, for days. Print quality, staff polish and on site responsiveness are the entire game.
| Time | What happened |
|---|---|
| 07:30 | Booth opened up, graphics checked, screens and collateral reset |
| 09:00 | Halls open, hostess team live on engagement and lead capture |
| 12:00 | Midday refresh: restock collateral, tidy, reset hospitality |
| 15:00 | Afternoon traffic peak, full team on the floor |
| 17:00 | Daily lead report compiled for the client |
| 18:00 | Halls close, booth secured and prepped for the next day |
Exhibitor compliance at BITEC covers build approval, electrical certification and hall rules on materials. Our documentation was submitted with the booth application, and all print and install work ran within hall working rules.
"We would lock artwork deadlines earlier with the client's head office," says Pim. "In house print gives us a safety net most exhibitors do not have, but a locked deadline is still the cheapest insurance there is."
The delivery: an eight person support crew, two show days, 240 square metres of printed graphics, six professional hostesses, and over 300 qualified leads captured for the client's sales team.
A polished, well staffed presence that stood out on a crowded show floor. Ana, the client's regional marketing lead, noted the hostess team "represented our brand better than some of our own staff." Exhibition support is event production at its most practical, and we do it well.
Hughes used five of our services: event production for the booth build and show day operation, AV for the booth screen, large format print from our own print team, trained hostesses for engagement and lead capture from our models and hostess team, and on site event management Bangkok support across both show days. For exhibitors who need more, our exhibition team also coordinates booth design, furniture and logistics.
BITEC, the Bangkok International Trade and Exhibition Centre, is on Bang Na-Trat Road in south east Bangkok, next to BTS Bang Na, with large halls used for industry shows such as APAC Rail. Exhibitors work to fixed move in and move out windows, approved contractor lists and hall rules on electrics and materials. Print and graphics should be finished before move in, and every staff member needs a registered pass for each show day. The BTS link makes BITEC easy to reach from central Bangkok hotels, which helps with early staff calls, and booth staff breaks are best planned in rotation so the stand is never empty.
Yes. Trained, briefed and brand aligned hostess teams for engagement, lead capture and hospitality, with on site supervision across all show days.
Yes. Backdrops, wall graphics, banners and collateral produced and installed by our team, which is why exhibitors like Hughes and Phileo trust us at Bangkok's major halls.
Printing, AV, furniture, hostesses, booth coordination and full event management, from a single exhibitor package up to multi venue programmes.
Major Bangkok shows have fixed move in windows, so earlier is always safer, but our in house print and crew regularly rescue exhibitors on tight deadlines too.
BITEC, IMPACT and Queen Sirikit National Convention Center, for clients such as Hughes at BITEC and Phileo at IMPACT.
Yes. Our hostesses capture leads on the client's form or app, and we compile a lead report at the end of each show day, as we did for Hughes at APAC Rail.
Yes, within the hall's working hours. Our own print team means late changes can still be produced overnight, as when Hughes' revised artwork arrived at 9pm and was installed by 8am.
It depends on booth size and visitor traffic. For Hughes, six hostesses covered engagement, lead capture and hospitality across two show days, supervised by our production manager.
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Cisco trusted our event production Bangkok team with flagship AV: dual 12,000 lumen Panasonic projectors, 200 inch screens and a truss mounted branded backdrop. Read the case study →
Phuket Event Company delivers print, people and event management that make booths perform. Contact us before your next show.
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