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Case study · Bangkok

Phileo Conference, Dealer Party and VIV Asia in Bangkok

One brand, three venues: Phileo's Avani+ Riverside conference, SEEN rooftop reception and VIV Asia at IMPACT, run by one event agency Bangkok team.

CLIENTPhileo
DATE7 and 9 March 2023
GUESTS350 visitors, 200 delegates
LOCATIONBangkok
Project overview

Phileo at a Glance

ClientPhileo (Lesaffre Group), Animal Nutrition and Biotechnology
Event typeTrade show presence, conference and dealer celebration
Date7 and 9 March 2023
VenueIMPACT Exhibition Center; Avani+ Riverside Bangkok; SEEN Rooftop Bar
Guests70 conference delegates; 125 dealer celebration guests; trade show visitors from 20+ countries
ScopeTrade show management, conference production, party production and unified event management
The brief

The Challenge for Phileo

One brand, three venues, one week. Phileo needed a partner who could run a riverside conference by day at Avani+ Riverside, a rooftop reception above the Chao Phraya that same evening, and then their trade show presence at VIV Asia 2023 at IMPACT, closing the week with a full scale dealer celebration.

Three venues means three sets of rules, three load in schedules and three technical teams, or one production partner who treats the whole week as a single show. That is the model we run, and it is why the client dealt with one team instead of three.

Phileo by Lesaffre booth at VIV Asia 2023, IMPACT Bangkok, with blue floral styling and anniversary cake
Event photos

Photos from the Phileo Event

Delegates at the Phileo conference at Avani+ Riverside Bangkok
Phileo team photo at the 170 years banner in Bangkok
Phileo by Lesaffre 170th anniversary cake on the VIV Asia 2023 booth
Live band and singers performing on the Phileo booth at VIV Asia, IMPACT Bangkok
Two singers performing at the Phileo 170th anniversary celebration, VIV Asia Bangkok
Canape buffet with blue floral styling on the Phileo booth at VIV Asia
Visitors crowding the Phileo booth at VIV Asia 2023, IMPACT Bangkok
Phileo 170th anniversary cake and champagne tower at VIV Asia Bangkok
Our scope

What We Delivered for Phileo

  • Conference production at Avani+ Riverside on 7 March: full meeting package for 70 delegates with video, audio and lighting crew, show caller and event director
  • A rooftop reception at SEEN that same evening: canapés and a live cooking station with a three hour beverage package of soft drinks, juices, local beer and house wine for 70 guests
  • Trade show event management and production at VIV Asia, IMPACT, on 9 March: booth coordination, graphics and visitor engagement
  • A 170th anniversary celebration on the VIV Asia booth: anniversary cake, champagne tower, live band and singers, and a canapé buffet styled in Phileo blue
  • The dealer celebration that closed the week for 125 guests: a six item cocktail menu and nine item food menu, a champagne tower of 125 glasses with celebration cake and 22 bottles of sparkling wine, three kegs of Federbrau, and a live band with full DB sound system, wireless mics and lighting (singer, saxophone and percussion), all served by our catering staff
  • Unified production management across the whole programme, so the client dealt with one team instead of three
The venue

Venue Facts

  • IMPACT Exhibition Center, Muang Thong Thani: trade show floor with exhibitor compliance rules
  • Avani+ Riverside Bangkok: riverside ballroom configured for 70 conference delegates
  • SEEN Rooftop Bar, 26 floors above the Chao Phraya: wind rated production environment
  • One master schedule across all three venues, run by Shawn as event director with Pim managing site moves
Run of show

Run of Show: 7 and 9 March

TimeWhat happened
06:30 (7 March)Crew call at Avani+ Riverside, ballroom line check
09:00Conference plenary begins for 70 delegates
12:30Riverside lunch
14:00Afternoon sessions with full show operation
17:30Delegates head up to SEEN on the 26th floor
18:00Rooftop reception: canapés, live cooking station and three hour beverage package
21:00Close and debrief
08:00 (9 March)Booth opens at VIV Asia, IMPACT, graphics and hostesses live
18:00Dealer celebration opens for 125 guests: cocktail and food menus, champagne tower and cake
20:00Live band set with singer, saxophone and percussion
23:00Close across all sites, unified debrief
Compliance

Permits and Compliance

Three venues, three compliance regimes: IMPACT exhibitor rules and build approval, hotel engineering sign off at Avani, and rooftop wind rated rigging certification at SEEN. All documentation sat with one production office, so nothing was approved twice and nothing was missed.

Lessons learned

What We Would Do Differently

"We would schedule the rigging inspection at SEEN a day earlier," says Sayan, our technical director. "The ballasted redesign was approved within the hour and the party opened on time, but a day of buffer beats an hour of brilliance."

Results

The Results for Phileo

The week in numbers: a 24 strong crew rotating across three venues, 70 conference delegates, 125 dealer celebration guests, a champagne tower of 125 glasses, three kegs of Federbrau and one live band above the river. When wind gusts at SEEN exceeded the venue's rigging limits on reception day, our team switched to a ballasted ground support design approved within the hour, and the rooftop opened on time.

Three flawless events in three very different venues, in a single week. Stephane, Phileo's regional director, called it "the smoothest multi venue programme we've run in Asia," exactly the kind of complex choreography a full service event agency in Bangkok exists to deliver.

Services used

How We Delivered It for Phileo

Phileo's week combined our exhibition team at VIV Asia, event production and AV for the Avani conference and the SEEN party, and our event agency Bangkok team holding one master schedule across all three venues. For sound and lighting we used our own fleet of white RCF EVOX 12 column array speakers, wireless DMX control and battery-operated wireless lighting with 8 to 10 hours of battery life, which is also available to hire in Phuket and Bangkok.

FAQ

Phileo Conference, Dealer Party and VIV Asia: FAQ

Can you manage events across multiple venues in the same week?

Yes. Unified production management is our model: one event director, one master schedule, crews and equipment moving between sites on a coordinated plan.

Do you support exhibitors at IMPACT Bangkok?

Regularly. Booth coordination, graphics, AV, hostesses and on site support at IMPACT, BITEC and Queen Sirikit, for clients like Phileo and Hughes.

Can you produce a rooftop party in Bangkok?

We have produced at SEEN and Red Sky, two of the city's best skyline venues. Rooftops need wind rated rigging, power planning and weather contingencies, all of which we handle.

How do you keep branding consistent across three venues?

One design system applied everywhere: graphics, screen content, décor and printed materials produced by the same team, so the week feels like one event in three acts.

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