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Case study · Malaysia

Shell Paddock Hospitality at MotoGP Sepang, Malaysia

Rebooked after Buriram, we ran Shell's paddock hospitality at MotoGP Sepang: backdrop walls, AV, furniture and engineers for four days.

CLIENTOctagon x Shell
DATE23 to 26 October 2025
GUESTSShell VIP guests,
LOCATIONMalaysia
Project overview

Shell at a Glance

ClientOctagon (global sports marketing agency), for Shell, Sports and Sponsorship
Event typePaddock hospitality build and brand activation at the Malaysian MotoGP round
Date23 to 26 October 2025
VenueSepang International Circuit, Malaysia
GuestsShell VIP guests, dealers and media inside the MotoGP paddock
ScopeStructural builds, branding, AV, furniture, event management and technical crew
The brief

The Challenge for Shell

After Buriram, Octagon and Shell loved our work so much they asked us to take the show to Malaysia, and this time inside the paddocks themselves. The paddock is a different league. It is where the teams, sponsors and serious money live, and the standards match.

The project also tested us operationally. Cross border logistics, a new country's venue rules, a four day race weekend and a client who now expected our best as the baseline. Repeat business is the hardest business to keep, because the benchmark is your own last performance.

Shell 'Welcome to the Malaysia MotoGP' backdrop with display in the Sepang paddock hospitality suite
Event photos

Photos from the Shell Event

Shell hospitality suite at MotoGP Sepang with branded backdrop walls and bar tables
View of the Sepang track from the Shell hospitality suite, with branded walls and bar tables
Shell Advance backdrop and hospitality tables in the paddock suite at MotoGP Sepang
Shell Advance rider graphics and table settings in the Sepang paddock lounge
Shell hospitality suite at Sepang set with high bar tables and stools before guests arrive
Signed Ducati caps and bottles from the Shell hospitality at MotoGP Sepang
Our scope

What We Delivered for Shell

  • Five custom backdrop walls, timber structure with full colour banner skins, the largest at 84 x 240, built across the paddock hospitality area
  • Block out vinyl window graphics with matte lamination branding the full glass frontage
  • Complete AV package: sound system, mixer and microphones, plus 43 inch displays, with delivery, setup and retrieval handled by us
  • Hospitality furniture throughout: 16 JUMA black bar tables and 32 HUGO high stools, with manpower, setup and transport included
  • Dedicated sound, production and video engineers on site for all four days of the event production
The venue

Venue Facts

  • Paddock hospitality area inside Sepang International Circuit, Malaysia
  • Five backdrop walls totalling over 40 linear metres across the hospitality frontage
  • Glass frontage fully branded with block out vinyl, installed outside paddock operating hours
  • Technical director Sayan ran all show systems from a single control position beside the hospitality suite
Run of show

Run of Show: Typical Race Day

TimeWhat happened
06:30Crew call and systems check
08:00Paddock opens, hospitality service begins
10:00Screens live with session coverage and brand content between track action
13:00Hosted lunch service around the bar tables
15:00Main session, guests hosted trackside
18:00Paddock winds down, crew resets and services all AV for the next day
Compliance

Permits and Compliance

Cross border work means double paperwork. Our team handled Malaysian venue compliance, temporary structure approvals and equipment import documentation for everything we brought over the border, coordinated with both the circuit and Octagon's head office.

Lessons learned

What We Would Do Differently

"Next time we bring our own weather covers for the load in," says Pim, our production manager. "The tropical rain cost us a morning. We finished a day early anyway, but I would rather not make it exciting."

Results

The Results for Shell

A 12 person crew flew from Thailand and ran the build across three days before four full show days: five backdrop walls totalling over 40 linear metres, four 43 inch displays, 16 bar tables and 32 stools, all inside the busiest workplace in motorsport. When tropical rain hit during load in, we re-sequenced the build around the weather windows and still handed over a day early.

Shell's brand team summed it up simply: "Same standard as Thailand. Actually, better."

From the VIP arena in Thailand to the paddocks of Malaysia in a single season. Being rebooked and upgraded like this is the clearest proof of the trust Octagon and Shell place in our work, and it shows our event production travels. Wherever MotoGP goes in this region, our crew is ready.

Services used

How We Delivered It for Shell

Octagon rebooked our event production team for the paddock build, our AV engineers for sound and displays, and our event management team for furniture, crew and cross border logistics. It showed that a DMC Thailand partner can deliver to the same standard beyond Thailand's borders.

Planning tips

Planning an Event at Sepang International Circuit

Sepang International Circuit sits in Selangor, next to Kuala Lumpur International Airport, which makes it one of the easiest championship circuits in the region to fly crew and guests into. The 5.5 kilometre track opened in 1999 and hosts the Malaysian MotoGP every October. For hospitality builds, plan around the paddock's fixed access windows, tropical afternoon rain and import paperwork for any equipment crossing the border, and lock furniture, AV and print suppliers at least two months ahead.

FAQ

Shell Paddock Hospitality: FAQ

Do you deliver events outside Thailand?

Yes. For Octagon and Shell we delivered in Malaysia, managing cross border logistics, local venue compliance and full event management on site. Our crews and systems travel.

Can you supply furniture and AV as a package for international events?

Yes. At Sepang we supplied the complete package: sound system, mixer, microphones, displays, bar tables and stools, with delivery, setup, engineers and retrieval all included.

What is involved in paddock or pit lane hospitality production?

Branded structures, window graphics, AV, furniture and technical crew, all built to the circuit's safety and compliance rules. It is closer to broadcast production than standard event work.

How do international agencies work with you on overseas events?

Most bring us in as their regional production and event management partner. They keep the client and creative, we handle everything on the ground, exactly as we did across two MotoGP rounds in 2025.

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