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Octagon chose us as DMC Thailand to build Shell's 84 sqm VIP booth at MotoGP Buriram, with full AV and the Ducati riders' press call.
| Client | Octagon (global sports marketing agency), for Shell, Sports and Sponsorship |
|---|---|
| Event type | VIP hospitality booth and brand activation at a world championship MotoGP round |
| Date | 28 February to 2 March 2025 |
| Venue | Chang International Circuit, Buriram |
| Guests | Shell VIP guests, dealers, media and press from across Asia Pacific |
| Scope | Booth design and build, event production, AV, press event management, circuit permits and compliance |
For MotoGP's Thailand round, Octagon needed a DMC Thailand partner who could build Shell's VIP booth inside the circuit's VIP arena. The space had to do three jobs at once: entertain guests trackside all weekend, showcase the Shell Advance brand, and host one very special moment, Ducati's factory riders coming in to meet the press for photos and PR.
Working inside an active FIM homologated circuit is not like building in a hotel ballroom. Permits, power regulations, structural sign off and safety compliance all had to be perfect before a single panel went up, and there is no second chance when 200,000 fans arrive for race weekend.
| Time | What happened |
|---|---|
| 07:00 | Crew call, systems check and booth reset |
| 09:00 | VIP doors open, hospitality service begins |
| 10:30 | Racing simulators and game stations live between track sessions |
| 13:00 | Ducati riders' press meet and greet on our stage, photo call and media time |
| 15:00 | Main race, guests trackside |
| 17:30 | Race finish, celebration photos on stage as Ducati takes the win |
| 19:00 | VIP close. A music festival followed at the circuit, so load out waited |
| 13:00 (the next afternoon) | Strike crew clear the booth completely |
All structural, electrical and branding work was submitted to the circuit for approval before build, and our team coordinated directly with circuit operations on permits, power consumption specs and post event waste disposal, with sign off received before gates opened.
"We now measure every access route ourselves, twice, even when the client provides dimensions," says Pim, our production manager, who ran production for this build and for Ferretti's programme in Bangkok in the same week. "One wrong door measurement cost us a reprint on this one. It will never cost us again."
Ducati won the race that weekend, and our stage became the celebration backdrop for the press photos that went around the world. The machine behind it: a 28 strong crew, five days of build, an 84 square metre booth with six screens and two racing simulators, and a press moment with two Ducati factory riders that produced hundreds of published photos. The moment that defined the job: the main backdrop was built offsite and carried into the circuit, but the door measurements we had been given were wrong, and the panels were scratched as the crew worked them through in the heat. The client saw it and said it was fine to leave as is. We refused to deliver to that standard. Our team found a printer near the circuit, had the flex backdrop reprinted, and re-skinned the wall before doors, with the crew putting in hours in a booth that had no air conditioning to make it happen.
Federica, Octagon's account director, told us afterwards: "You were the best local partner we have worked with in Thailand. Nothing was a problem."
Shell's guests got a front row experience, Octagon got flawless delivery, and we got the call every event production team hopes for: come back and do it all again at the next round. That story continues in our Sepang case study.
Shell's arena drew on our DMC Thailand team for circuit permits and local suppliers, event production for the build and the overnight reprint, and our AV crew for sound, screens and simulators across the race weekend.
Yes. We have built inside FIM homologated circuits and major exhibition centres, handling the permits, power specifications and compliance documentation that these venues demand.
We do. For Shell we produced the Ducati factory riders' press meet and greet, managing the stage, timing, photo call and media flow around the race schedule.
Everything local: venue and authority coordination, build and production, AV, staffing, transport and compliance. Agencies like Octagon bring the client relationship and creative direction, and we deliver it on the ground.
Major builds at championship events typically need several months of lead time for design approval and circuit compliance. That said, we are used to fast turnarounds when the brief demands it.
Rebooked after Buriram, we ran Shell's paddock hospitality at MotoGP Sepang: backdrop walls, AV, furniture and engineers for four days. Read the case study →
One brand, three venues: Phileo's Avani+ Riverside conference, SEEN rooftop reception and VIV Asia at IMPACT, run by one event agency Bangkok team. Read the case study →
Hughes at APAC Rail, BITEC: event production, AV, large format printing, hostess staffing and on site event management across two show days. Read the case study →
From championship race weekends to exhibition halls, Phuket Event Company delivers event production and DMC Thailand services for global agencies and brands. Contact us to discuss your activation.
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