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Singapore Airlines chose our Phuket event agency for a one day Amazing Race through Old Town: 90 crew, live scoring and a 4.95/5 feedback score.
| Client | Singapore Airlines, Aviation |
|---|---|
| Event type | Team building and incentive activity |
| Date | 22 February 2017 |
| Venue | Phuket, Old Town and island wide |
| Guests | 90 cabin crew and ground operations leaders from across the region |
| Scope | Team building design, route production, safety management and event coordination |
The world's most awarded airline does not do trust falls. Singapore Airlines wanted a team building day in Phuket with real energy and real discovery, an Amazing Race that would challenge crews who navigate the world for a living.
Here is the thing about designing for airline professionals: they are unimpressible. They have been everywhere, they are hyper competitive, and they read operational sloppiness like a safety audit. The race had to be clever, culturally rich and run with military precision.
| Time | What happened |
|---|---|
| 08:00 | Team briefing and kit issue at the hotel |
| 09:00 | Staggered flag off, six routes released |
| 09:00 to 12:30 | Heritage challenges, market missions and puzzle checkpoints live |
| 12:30 | All teams converge on the finish line venue |
| 13:00 | Lunch while race control verifies live scores |
| 14:00 | Results ceremony and photo highlights reel |
| 15:00 | Programme close, teams depart with full photo sets |
Old Town activity coordination, checkpoint agreements with local businesses, marshal positioning and group insurance were all arranged in advance, with a documented re-route protocol held ready on the day.
"We would build in a longer finish line window," says Pim. "Ninety competitive airline professionals all wanted their photos and scores at once. Give people who fly for a living a proper moment to enjoy the win."
The operation behind the fun: a 14 person crew, one packed race day, six staggered race routes, 24 checkpoints across Old Town, and live scoring for 90 participants from six countries. From flag off to results ceremony, the scoring never missed a beat.
David, the Singapore Airlines team lead, summed it up: "Our crew have done team building all over the world. This was the best."
Ninety competitive airline professionals, one unforgettable day, and feedback scores of 4.95 out of 5. When your team building impresses people who work for Singapore Airlines, you have proven what a top Phuket event agency can deliver, and it remains one of our favourite DMC Phuket programmes to this day.
Our team building designers created the race, our event organizer Phuket team ran the marshals, race control and safety, and our DMC Phuket desk handled transport and the finish line venue. Groups planning a longer stay can see our guide to corporate events in Phuket for conferences and incentives on the island.
Phuket Old Town is the island's historic heart: streets of colourful Sino-Portuguese shophouses from the tin mining boom, family run cafes, Chinese shrines and markets, centred on Thalang Road, Dibuk Road and Soi Romanee. It is compact and walkable, which makes it a natural course for an Amazing Race. Plan around the Sunday walking street market on Thalang Road, local festivals and the midday heat, and agree checkpoints with shop owners in advance.
It uses the island itself as the venue: heritage streets, local markets, cultural challenges and real discovery, instead of rented games in a hotel lawn. Teams compete, but they also genuinely experience Phuket.
Yes. Multiple staggered routes, marshal teams at every checkpoint, live scoring and full safety cover keep large competitive groups moving and fair.
Yes. A photography team follows the route and captures the day for internal communications, which for most clients becomes some of their most used content of the year.
Formats run from a half day sprint to a full island programme. As your event organizer Phuket team we design the route and difficulty around your group, schedule and fitness levels.
The format scales by adding routes, marshals and staggered starts. For Singapore Airlines, 90 participants raced on six routes across 24 checkpoints without any team bunching.
Yes, with planning. We start early, build hydration stations into the route, put many challenges inside shops and cafes, and finish by lunchtime, as Singapore Airlines' race did at 12:30.
Chanel trusted our DMC Bangkok team with a five day leadership incentive: Amazing Race, private temple access, Mandarin Oriental base. Read the case study →
Four days of event management for Transfers 2: full conference production in Bangkok plus a city wide Amazing Race. Read the case study →
Visa's Phuket conference gala at a Mai Khao beach resort: traditional Thai entertainment, staging and AV by our Phuket event planner team. Read the case study →
Phuket Event Company designs Amazing Races and incentive activities that even airline professionals rate 4.95 out of 5. Contact us to design yours.
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